Amazon going bricks and mortar?
Amazon.com, the online internet retail giant is said to be opening it’s first bricks and mortar physical store in Seattle. The move only makes sense as the company has expanded it’s core offerings of just books over the past decade into just about anything one would ever need. Although the early reports suggest the retail store will offer products in their technology and higher-end products.
It’s simple: they want to expand their brand.
Apple kicked it off years ago with Microsoft following more recently.
How many successful internet retailers will follow Amazon’s lead? With so many traditional retailers disappearing over the past few years, it may be a good play for online retailers to expand their offerings and a different way to engage their customers.
The death of bricks and mortar in commercial real estate has been greatly exaggerated over the past few years. More like a correction and adapting in my opinion to the current market.
I could go for a Zappo’s store too!
flickr photo cred: qiaomeng
